All vacation rental properties are always competing to secure bookings, and that’s the reason you should think about how you can make your own standout and be better compared to the rest.
Fortunately for you, we have highlighted four areas that you can improve to help your VR property make an instant impact on potential renters.
When you apply these vacation rental tips to your listing, you’ll see your business in a new light. Get set to see excellent results of your efforts while the guests arrive at your property!
1. Understand and Define Your Market
One of the most important things that you need to understand is the market you’re working on. That is the only time you can provide guests with the precise things they need and establish a perfect match.
Who are the people who would visit the property you’re listing? Is there any special thing about where it’s located?
Go a step further and make use of data-driven marketing analysis to compare your listing to others in that location. With these insights, you can set your business with the right prices and features.
2. Portray a Dream Lifestyle Rather than Just a New Home
One great mistake homeowners make is not making the listing personalized, as they only provide the property’s basic details. Even though these are essential details, they aren’t enough to convince renters that that place should be where they need to live during their vacation. Real estate agents or homeowners need to paint a cool picture of their potential future lifestyle in that home.
● Pamper the guests with beautiful bedding, a welcome basket, and luxury bathroom products.
● Ensure your property is very clean and is cleaned regularly.
● Use an easy-to-use and quick booking system for your guests.
● Check what your top competitors offer their guests and do better.
The guests want to stay in a place where they can feel good and relax. They’d like to feel special, so a little gratitude will go a long way.
3. Make use of Professional Photography
There’s a continuous advancement in real estate right now because of new technology like virtual reality tours, drone footage, aerial photography, 3D renderings, and many more. Nevertheless, you shouldn’t underestimate the power of classic print marketing materials and professional photography to help boost the profile of your listing. Professional photography immediately allures the renters’ visual perceptions, since they’re very much likely to linger on print materials and online listings to check out how every detail is professionally crafted.
4. Back-Up the Listing by Providing Exceptional Service
Remember that even the listings that look great and the print materials that are designed professionally would not keep the prospect if you don’t provide exceptional customer service. Always try your best to offer the best service you can by clearly communicating with them and always being available to answer inquiries and questions regarding the process.
A lot of property owners or real estate agents don’t take the time to follow up with potential renters, and this is where you can show your professionalism.
